When it comes to thinking about thinking beyond yourself and 10x your thoughts most people relate to Google.


Well……its that they think about how they can improve what they do by a factor of 10 times, rather than by 10% like others. To most, this would be a stressful task but not google. It challenges them to think about everything they do in terms of revolutionary change rather than being one of the crowd and adapting to change that occurs

Using communication as an example we use telephones and emails as are our methods of communication. But not too long ago this was all done by fax machines, written letters and these were considered as mainstream ways of communication. By 10X improvement to such communication, for example, we were forced to radically look at communication in a different way which then led to significant improvements and looking at issues in other forms.

We may not have seen email or phone comms coming in the last 20 years, but it is certainly here now. And realistically, with the way technology is constantly improving,  we can almost guarantee that these forms of communication as we know it will disappear in the not too distant future.

As hard as this is to imagine – it will happen.


The real problem is how we as humans adapt and think in our environments. Evolution has designed the brain to think about change in a linear way – which, in the past, has helped us to adapt, and win the Darwinian race. Linear thinking was really useful when the edge of our universe was our local area. But the world is now global and hyper-connected – and our brains were not designed for the impact of that .

Very simply, our brains are designed just to recognize small and easy sequences like 1, 2, 3, 4, 5, 6, 7, 8, 9, 10. But technology just doesn’t improve that way. It improves exponentially – changing at an accelerating rate of 1, 2, 4, 8, 16, 32, 64, 128, 256, 512. Those two paths are massively divergent, making it difficult for us to predict and perform in that way – unless we enforce a different way of thinking. 10X that is.

The real risk to an exponentially changing world is evolution, rather than revolution. That’s why it’s no longer good enough to simply improve what’s there. 10x thinking is not easy, but incremental change no longer fits this rapidly changing world. You have to rip things up and think in a different way.

So the Tag Me In challenge  to you is this:
how can I improve my life and achievements – by 10x?

Let us know in the comments below.


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